This story originally ran on my college hoops blog Storming the Floor.
Damon Lewis is STF’s strongest tie to the Horizon League. He had commented on a few of our Horizon-oriented stories even before the truly transforming event in our online friendship occurred. Which event, you might wonder? That would be our discovery of James “Big Lumber” Eayrs, who happened to be playing in one of ESPNU’s Friday night specials. I was watching on TV, but Damon was in the arena, liveblogging the event for the Horizon League Network. He never heard the announcers coin the nickname on the spot, but his commenters let him know about it in short order. That led me to write this story.
Later that year, I attended the Greensboro regional, completely ignorant of the fact that Damon was there as well to follow Butler. Always slow to adopt new technology, I had missed his direct Twitter message letting me know that he’d be there. Shortly thereafter, we got the word that Damon was signing on for a dream gig: becoming the second voice on Mid-Majority’s Season 6. I felt it was about time to get to know him better.
Storming the Floor: You and I have twittered and emailed a bit, but I don’t know much of your background. What brought you into the wonderful world of college hoops?
Damon Lewis: Well…I’ve always been a pretty big fan of college hoops. I grew up in Michigan and am just old enough to remember the Wolverines’ National Championship in 1989. I also have vivid memories of watching “The Fab Five” lose two National Championship games…so the pleasure has always been mixed with pain. Don’t get me started on the Brian Ellerbe era…if you can call it that.
I didn’t really understand what college hoops were all about though, until I got to college myself. I was fortunate enough to attend Butler University when they were putting the pieces together for the program they are today. They had made the NCAA Tournament a few times just prior to my arrival in 2001. My freshman year, 2002, they had to settle for the NIT. They made the Sweet 16 in ‘03, and after that they spent my final two years hovering around the .500-mark. Again…pleasure mixed with pain. The experience was priceless and provided me with so many memories. Being able to call Hinkle Fieldhouse “home” was another huge factor that heightened my passion for college hoops.
It wasn’t until January 2008 that I was able to truly throw myself back into college hoops. I’d been working for local television stations as a sports reporter/anchor (and got to experience a season in the Missouri Valley), but jumped at the opportunity to leave the “small screen” for the “smaller screen” at WebStream Productions in Indianapolis. Having the Horizon League as a client meant I could cover all aspects of a conference I was already familiar with. Plus, the basketball is some high-end mid-major stuff!
STF: So, you work for the Horizon League web presence. What are your duties there?
DL: First of all…thank goodness for people like the HL’s Commissioner, Jon LeCrone. Without his forward-thinking and cutting edge approach to the way he’s promoting this league, I probably wouldn’t have my current job…and we wouldn’t be having this conversation. It sounds sappy, but college athletics needs more people like Jon LeCrone. Period.
In official terms I’m the Managing Editor of the Horizon League Network, which is to essentially say I’m a jack of all trades. I shoot/edit video, report, and write about anything and everything Horizon League related. Those have always been my duties since I began back in January ‘08, but the amount of time I’ve spent on those duties has increased significantly. In fact, at this very moment, we’re in the process of re-launching a brand new HLN for our fans.
Our old site was set up for fans to be able to easily find the live game they wanted to watch…but wasn’t very friendly in terms of finding the original video content we were producing. It wasn’t a destination site for our fans, and served more like a highway rest area. It served its purpose, but wasn’t a place to hang out at with your friends, ya know? The new site is going to offer our fans so many different ways to interact and follow the teams/sports they’re interested in…and still allow them to watch 400+ live events each year. I don’t want to over sell this thing, but it’s definitely something unique in college athletics. And, most importantly, it’s 100% free.
STF: Do you have a favorite all-time player or players?
DL: No true “all-time” favorites, but growing up I really loved watching Jalen Rose at Michigan. He’s a lefty, I’m a lefty…simple things like that matter to you when you’re a kid. Brandon Miller was my favorite to watch while I was at Butler. He’s the toughest/scrappiest player I’ve ever seen on the court…one of those guys you love when he’s on your team, because all of the opponent’s fans hate him. Beyond that, I always enjoyed watching Jamaal Tatum at Southern Illinois…and Terry Evans at Green Bay always knew how to electrify the crowd.
STF: What’s your favorite hoops memory?
DL: 2003 NCAA Tournament – (12) Butler vs. (5) Mississippi State — I drove all day with some friends to Birmingham, AL…the heart of SEC country…to make the 10pm tip. I’ve never had so many people asking, “So…where is Butler anyway?” Slightly annoying to say the least. By the end of the night, they knew where we were from and how good our basketball team was, thanks to Brandon Miller’s runner with just seconds remaining.
After the 47-46 victory (yes, you read that right…47-46), we all piled back into the car because we had a fraternity formal the next night back in Indianapolis. We got back to campus at about 8am…slept for a couple hours…attended the formal, and enjoyed the evening. The next morning (Sunday), we all went back to campus and watched Butler beat Louisiville 79-71 (thanks to Darnell Archey going 8-9 from 3-point land), to earn a spot in the Sweet 16. As the game ended, the student body “stormed campus” and it was total mayhem in the streets. For me, it was the best of both worlds…being able to see the first victory in person, and the second victory with the rest of my comrades on campus. I’ll never forget it.
STF: Have you ever taken the opportunity to storm the floor?
DL: I have! It came earlier in 2003, against our biggest rival, and sealed a regular-season championship. I was in the front row of the student section, so I was able to reach the inner-circles of the hot, sweaty mob. In my eyes, the fact that it was a “last-second miracle shot” makes the storming compliant with the official STF rules. See for yourself…
[editor's note: Yep. Rivalry game, check. Close game, check. Championship clincher, check. Miracle shot, check. You're way good, especially since a regular season championship earns home court advantage and a two-round bye in the Horizon tourney..]
STF: You were in the building the night STF favorite James “Big Lumber” Eayrs got his nickname. Is he as stunning in person as he is on television?
DL: Stunning is the perfect word to describe this kid. Believe me, I had my doubts the first time I saw him warming up on the court. Everything about him just screams “kid at the end of the bench that NEVER sees the floor,” but the first time he fired in a 3-pointer, I was hooked. Something about a 300-pounder ripping the net from 21-feet away just makes the fans go crazy…myself included. What really made his legend grow was that ever since he was dubbed “Big Lumber,” he started playing even better…leading his team in scoring nearly a dozen times down the stretch of last season. He’s definitely worth the price of admission.
STF: Butler has put the Horizon League on the map in recent years. Is there a danger that they’ll become like Gonzaga in the WCC? The only national name in a one-bid conference?
DL: I don’t think there’s any question that Butler is the clear flagship program in the Horizon League, but I really don’t think that truly happened until they were able to completely reload last season with so many new faces, and still be part of the national conversation. That, to me, is the surest sign of a big time program.
Weighing that against what Gonzaga has done in the WCC is tough to do because, well, the Zags have been doing that for years. I don’t necessarily see it as a “danger” situation either, with Butler and the Horizon League. Gonzaga has been carrying the WCC for years, and it seems to be working just fine for them. I think they have clearly elevated the status of the WCC, with the three-bid year in 2008 being a good example.
Right now, the Horizon League is on the verge of being a true two-bid league. If that can be achieved it would be a nice signal that Butler is, indeed, elevating the status of their league despite being its only national power.
STF: My wife doesn’t know this yet, but I’m nursing a secret desire to come out to Indianapolis this season, on pilgrimage to Hinkle. Will it be worth it to lower the bank balance and risk her displeasure for this experience?
DL: No question about it. Hinkle Fieldhouse is one of the few arenas in the country that the college basketball purist just has to see to believe…right there with The Palestra and Allen Fieldhouse. Saturday afternoons, when the sun shines in through the windows…that’s when to see it for the first time. Ask anyone. Not to mention, Butler is going to be a force on the national level this year, and has a great slate of home games, both in and out of conference play. And hey, if you want to go a different route, Indy is also home to the literal opposite in terms of college basketball venues…with “The Jungle” at IUPUI. Don’t laugh…it was good enough for current San Antonio Spurs guard, George Hill!
STF: You’ve been invited to join our favorite site – The Mid Majority – in the upcoming season. How did that come about, and what will your new role be?
DL: It actually all happened this past March when I was on my way to Greensboro, NC to cover Butler in the 1st round of the NCAA Tournament. On my way down, I stopped in Dayton, OH at TMM’s annual Play-In Game Party. I just had to try some of South Park Tavern’s famous pizza…and I wasn’t disappointed. Anyway, while I was there Kyle tossed out the idea of us joining forces for this season, and offered me the opportunity if I was interested. Needless to say, I was floored, and thankfully I was able to make it all work with the rest of my commitments.
As for what I’ll be providing…think of it as all the things that don’t necessarily require traveling the country. I’m planning to get out to a few games early on before the Horizon League season starts rolling in January, but aside from that I’ll be focusing on more of the critical analysis and stat-geek stuff. Game of the Night, Mid-Major Baller of the Week, and The State of the Other 22 will all be written by me. And, I’ll be providing some other type of entry most weekday mornings. K-Dub and I have some other things planned as well…but you’ll have to wait for Essay Season to find some of those things out. How’s that for a tease?
STF: Now that you’re an official TMM iconoclast, give us your take on why fans should care about what happens in the Other 22 conferences, even if they graduated from Big Time U.
DL: Fans should care about what happens in The Other 22 because year after year, a handful of those teams prove that they’re just as capable of winning in March as any team from Big Time U. Our handful may be a little smaller when the Round-of-32 begins in the NCAA Tournament, but even the BCS schools get pared down to only a handful remaining when the 2nd and 3rd weekend of March Madness rolls around…and even The Other 22 can lay claim to having recently taken a spot in that 3rd weekend of the NCAA Tournament.
What really does it for me are the teams that can compete on a national level, despite the significant disadvantages of not being in one of the power conferences. The main disadvantage is money (sounding a little like K-Dub here, I know), but that plays into everything that separates Big Time U from The Other 22. Scheduling, traveling, recruiting…every team in The Other 22 is at a major disadvantage when compared to teams in BCS conferences. Schools in The Other 22 have to build their programs with creativity, both on and off the court. Creativity in how to market their programs, creativity in how they recruit players, then creativity in how they play on the court. Most of these programs don’t have the talent to run up and down with the big boys, but they still find ways to beat them. That’s what makes it so fun.